Digital Marketing

Content Writing & Copy Writing – Parallel Or Convergent?

While writing bewilders a non-writer, it ain’t too kind to its contributors either. When the world is still struggling to decode why 2000 words a day is a huge churn out, we have another mystery at hand –the difference between Content Writing and Copy Writing.

Sadly, quite many employers can only spot the difference in the first few letters, not all can decipher how one differs from the other. What complicates it more is that the story isn’t quite that simple either, let’s understand why.

Who Are Copy Writers?

Did you love any caption that you saw just a while back on Facebook?? Well, that precisely sums up the work of a copywriter: compel to sell. A copywriter is responsible for writing sales copies that convince and push the customer to make a purchase or transaction. It can be in form of a subscription or a payment etc., but the basic motive remains the same – To convince in simple and short language.

Such people are responsible for drafting:

  • Product sales copy
  • Ad copy
  • Direct response copy
  • Social media copy
  • Emailers
  • Content for Pop-ups etc.
  • For all B2B or B2C industries.

Who Are Content Writers?

While the copywriter persuades, the content writer engages. They generally reach out to you via a long form of content. The content writers are responsible for curating a story that keeps the reader hooked. It can be about a product, service or even a customer story.

Such people are responsible for drafting:

  • Blogs
  • News articles
  • Case Studies
  • EBooks
  • Editorials
  • White Papers
  • For all B2B or B2C industries.

How Are They Same Or Different?

While both of these roles require a creative bent of mind and impeccable grammar, not every content writer is a copywriter and vice-versa. However, there are writers who are equally good copy and content writers and are ready for the next step. Either way, the flair to write comes naturally. This skill cannot be acquired but enhanced.

Who Are Content Strategists?

Well, preferably a writer who understands how both the markets work and is competent enough to chalk-out a plan. He would be responsible for defining the publishing channels, putting all the blocks together, and carrying out the entire operation. A strategist might not be a great writer but certainly should have an impeccable knowledge of how the consumers behave for both the channels.

Now that you learned the differences and similarities between a copy and content writer, it is time you grab your laptop and start finding the type of writer in you.

If you have some insights about this subject feel free to drop in your message. Our team will be happy to discuss it!

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